advertising planning manager
豆瓣douban.com
- 公司规模:150-500人
- 公司性质:外资(欧美)
- 公司行业:互联网/电子商务 计算机软件
职位信息
- 发布日期:2013-01-09
- 工作地点:北京
- 招聘人数:2
- 工作经验:一年以上
- 学历要求:本科
- 职位类别:文案/策划
职位描述
职位描述:
1. advertising planning: facilitate or lead brainstorming in accordance with costumer demand. independently complete proposals, and continuously adjust and improve them according to customer's feedback. brainstorm and communicate ideas with costumers face to face.
2. advertising research: research douban marketing characteristics, douban users’ behavioral characteristics, douban marketing cases, etc. independently complete data analysis. write and update marketing reports.
3. devise advertising product strategy: research social media trends. focusing on douban product characteristics, marketing characteristics and costumer demand, continuously implement and promote douban's advertising product innovations to create strategic packaging for new advertising products.
4. advertising training: facilitate or lead internal and external training. include social media industry trends, douban's media characteristics and marketing advantages, new product training and etc.
职位要求:
1. at least two years of relevant work experience in a media advertising planning position. familiar with social media marketing industry.
2. familiar with top brands. strong analytical capacity. deep thought given to customer demand.
3. diversely knowledgeable and forward-thinking. sensitivity to internet hot spots and user behavior.
4. highly tuned aesthetic sensibility and data analysis ability.
5. strong organizational skills with the ability to execute multiple projects simultaneously. fluency in spoken and written english, ability to write proposals in english.
6. familiar with office software, especially powerpoint, keynote and photoshop.
7. heavy user of douban.com is preferred.
1. advertising planning: facilitate or lead brainstorming in accordance with costumer demand. independently complete proposals, and continuously adjust and improve them according to customer's feedback. brainstorm and communicate ideas with costumers face to face.
2. advertising research: research douban marketing characteristics, douban users’ behavioral characteristics, douban marketing cases, etc. independently complete data analysis. write and update marketing reports.
3. devise advertising product strategy: research social media trends. focusing on douban product characteristics, marketing characteristics and costumer demand, continuously implement and promote douban's advertising product innovations to create strategic packaging for new advertising products.
4. advertising training: facilitate or lead internal and external training. include social media industry trends, douban's media characteristics and marketing advantages, new product training and etc.
职位要求:
1. at least two years of relevant work experience in a media advertising planning position. familiar with social media marketing industry.
2. familiar with top brands. strong analytical capacity. deep thought given to customer demand.
3. diversely knowledgeable and forward-thinking. sensitivity to internet hot spots and user behavior.
4. highly tuned aesthetic sensibility and data analysis ability.
5. strong organizational skills with the ability to execute multiple projects simultaneously. fluency in spoken and written english, ability to write proposals in english.
6. familiar with office software, especially powerpoint, keynote and photoshop.
7. heavy user of douban.com is preferred.
公司介绍
在豆瓣,我们推崇简单、务实的工作方式,在轻松、快乐的工作环境中积累和分享。
你不只是在豆瓣工作,是和一群志趣相投的人一起生活!
如无特别说明,工作地点均位于北京。有兴趣或者问题请email至 resume@douban.com,并注明申请职位名称。你可以用任何方式介绍自己,比如,附上过去引以为豪的一个创造。 如果你愿意,请发简历的同时附上豆瓣ID以及生活照,将有助于我们更快速、全面的认识你。
你不只是在豆瓣工作,是和一群志趣相投的人一起生活!
如无特别说明,工作地点均位于北京。有兴趣或者问题请email至 resume@douban.com,并注明申请职位名称。你可以用任何方式介绍自己,比如,附上过去引以为豪的一个创造。 如果你愿意,请发简历的同时附上豆瓣ID以及生活照,将有助于我们更快速、全面的认识你。
联系方式
- Email:resume@douban.com
- 公司地址:北京市酒仙桥路 近798艺术区
- 邮政编码:100000