北京招聘

工作职责:

PURPOSE and SCOPE OF THE JOB

Data Analysts contribute to our continued development in analytics, relating to below areas:

1) Social analytics;

2) Reporting and media monitoring;

3) Data analytics;

Working in collaboration with projects, Data Analysts provide support for the aspects of:

1) Optimizing the performance of our campaign and communications activities including news making, social media engagement, web optimization, email marketing and online advertising;

2) Visibility data intelligence and regular reporting packages for media and performance monitoring;

3) Accomplish data analytics and visualization tasks for projects; Explore utilization of data science techniques on environment related data, engagement data and social analytics;

RESPONSIBILITIES

1) Social analytics

- Responsible for ad hoc social analytics requests from project and communication teams including channel analysis, audience analysis, insight analysis, etc.; Apply analytics results to support project lifecycle with data insights;

- Act as a key interface for projects and proactively identify analysis subjects that contribute to decision making for projects and communications;

- Assess web performance and search engine optimization (SEO); Design and implement tests for the optimization of engagement, which may include A/B testing messages, web pages and other channels;

2) Reporting and media monitoring

- Responsible for visibility data readiness;

- Manage visibility data input/output process with guidelines, implement QA process and random check to ensure alignment and data quality; Carry out relevant training to colleagues as needed;

- Generate regular reports for channels including but not limited to Weibo, WeChat, Web, News & International, Ads, APP, Greenpeace WeMedia channels in mainland China,etc.;

3) Data analytics

- Carry out data processing, visualization and analytics tasks requested by project teams;

- Explore utilization of data science techniques on environment related data, engagement data and social analytics to support achieving organization objectives; complete relevant tasks individually or with technical partners;

- Conduct algorithm modeling and experiment design on environment data and engagement data;

任职资格:

Basic skills requirements:

- B.S. or above in computer science, maths, statistics, environmental science or related field;

- At lease 3 years experience working in the industry focus on social media monitoring, social media listening, PR Analytics, communication effectiveness analysis, etc.;

- Familiar with at least one of the visualization and BI tools such as Tableau, QlikView, DataV, Supermetric, Echarts;

- Experience with media monitoring tools, such as Talkwalker;

- Familiar with Google Analytics and Baidu Analytics;

- Familiar with at least one of the analytics tools such as R, SPSS, MATLAB, SAS, etc;

- Experience in Database management;

- Social analytics methodology, in particular for China mainland;

Preferred Candidates Profile:

- Ability to design and implement analytical framework to solve realistic problems and answer specific questions using available data and within constraints;

- Familiar with SQL and Excel; Access and PowerPivot;

- Experience with business intelligence reporting process;

- Extensive experience solving analytical problems using quantitative approaches;

- Familiar with relational databases and SQL;

- Experience with campaigning, branding, engagement, business analytics, media analysis, is a plus;

- Fluency with at least one programming language such as Python or Java;

Greenpeace is committed to the principle of equal employment opportunity for all employees, regardless of sex, marital status, race, religion, age, disability, sexual orientation, gender identity and any other characteristics unrelated to the performance of the job. Selection will be in accordance with objective, job related criteria and the appointment will be on the basis of applicant

s merits and abilities.

绿色和平是一个全球性环保组织，致力于保护地球环境与世界和平。组织成立于1971年，目前在世界55个国家和地区设有分部，拥有超过300万名支持者。为了保持公正性和独立性，绿色和平不接受任何政府、企业或政治团体的资助，只接受市民和独立基金的直接捐款。

绿色和平通过推动公开的环境议题的讨论，让全社会对解决方案达成共识。我们将环境问题呈现给公众，以非暴力直接行动的方式提升全社会对问题的认识和理解。我们的工作是为了揭露环境危机及解决问题。在推动项目时，我们会充分尊重民主，并寻求对全球不同地区、阶层都公平的解决方案。