北京招聘

工作职责:

PURPOSE and SCOPE OF THE JOB

Data Analysts contribute to our continued development in analytics, relating to below areas:

1) Social analytics;

2) Reporting and media monitoring;

3) Data analytics;

Working in collaboration with projects, Data Analysts provide support for the aspects of:

1) Optimizing the performance of our campaign and communications activities including news making, social media engagement, web optimization, email marketing and online advertising;

2) Visibility data intelligence and regular reporting packages for media and performance monitoring;

3) Accomplish data analytics and visualization tasks for projects; Explore utilization of data science techniques on environment related data, engagement data and social analytics;

RESPONSIBILITIES

1) Social analytics

- Responsible for ad hoc social analytics requests from project and communication teams including channel analysis, audience analysis, insight analysis, etc.; Apply analytics results to support project lifecycle with data insights;

- Act as a key interface for projects and proactively identify analysis subjects that contribute to decision making for projects and communications;

- Support evaluation with data insights for digital communications which include news making, social media, web, etc.;

- Assess web performance and search engine optimization (SEO); Design and implement tests for the optimization of engagement, which may include A/B testing messages, web pages and other channels;

2) Reporting and media monitoring

- Responsible for visibility data readiness;

- Manage visibility data input/output process with guidelines, implement QA process and random check to ensure alignment and data quality; Carry out relevant training to colleagues as needed;

- Generate regular reports for channels including but not limited to Weibo, WeChat, Web, News & International, Ads, APP, Greenpeace WeMedia channels in mainland China,etc.;

- Continuously improve regular reporting packages for organization, by optimizing data contents, tools and visual to match varying needs from projects;

- Develop queries and reports as requested, using tools include SQL, Excel, Google Analytics, etc.;

- Carry out ad-hoc organization media monitoring tasks as required;

3) Data analytics

- Carry out data processing, visualization and analytics tasks requested by project teams;

- Explore utilization of data science techniques on environment related data, engagement data and social analytics to support achieving organization objectives; complete relevant tasks individually or with technical partners;

- Conduct algorithm modeling and experiment design on environment data and engagement data;

- Test and validate predictive models, implement automated processes for efficiently producing scale models, work with data engineer to generate algorithm and create computational models;

任职资格:

Basic skills requirements:

- B.S. or above in a relevant field; 2-3 years experience in a relevant role;

- Familiar with at least one of the visualization and BI tools such as Tableau, QlikView, DataV, Supermetric, Echarts;

- Familiar with at least one of the analytics tools such as R, SPSS, MATLAB, SAS, etc;

- Familiar with SQL and Excel;

- Experience in Database management;

- Experience with campaigning, branding, engagement, business analytics, media analysis

Preferred Candidates Profile:

- Ability to design and implement analytical framework to solve realistic problems and answer specific questions using available data and within constraints;

- Access and PowerPivot is a plus;

- Familiar with Google Analytics and Baidu Analytics;

- Experience with business intelligence reporting process;

- Extensive experience solving analytical problems using quantitative approaches;

- Familiar with relational databases and SQL;

- Experience with media monitoring tools is a plus, such as Talkwalker, Meltwater, BlueMC, Crimson Hexagon;

- Fluency with at least one programming language such as Python or Java is a plus;

- Experience with one of the areas is a plus: Data Mining, Machine Learning and NLP, Predictive Analysis, Visual Computing;

- Comfort manipulating and analyzing complex, high-volume, high-dimensionality data from varying sources

绿色和平是一个全球性环保组织，致力于保护地球环境与世界和平。组织成立于1971年，目前在世界55个国家和地区设有分部，拥有超过300万名支持者。为了保持公正性和独立性，绿色和平不接受任何政府、企业或政治团体的资助，只接受市民和独立基金的直接捐款。

绿色和平通过推动公开的环境议题的讨论，让全社会对解决方案达成共识。我们将环境问题呈现给公众，以非暴力直接行动的方式提升全社会对问题的认识和理解。我们的工作是为了揭露环境危机及解决问题。在推动项目时，我们会充分尊重民主，并寻求对全球不同地区、阶层都公平的解决方案。