北京招聘

Brief Role Statement

RoyalABC is looking for a passionate marketing leader who believes in our brand and is committed to delivering change to the education sector in China. A person who thrives on the opportunity to grow a prestigious British brand in the early childhood sector.

Reporting directly to and closely working with the GM, you will be a proven marketing executive. You will be responsible for the growth and development of our RoyalABC brand in China. You will take ownership of our marketing strategy in China and hold everyone and everything within RoyalABC true to our brand. Leading and developing a high performing team will be critical to the success of this role.

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Responsibilities and Duties

? Responsible for growing the RoyalABC brand and helping establish RoyalABC as the number one blended learning ELT and 21st Century skills learning ecosystem in the early learning years sector in China;

? Working with the senior leadership team, you will help set the overall strategy for China and help set the direction of the business;

? Marketing Strategy - responsible for the preparation of the strategic marketing plan for all of RoyalABC’s services and products in China;

? Including all inbound marketing (digital, trade shows, knowledge leadership, brand awareness) and outbound marketing (market analysis and research, target list creation/acquisition, referral sources);

? Manages delivery of Brand performance in line with P&L metrics & targets, especially account activation rates;

? Identify and leverage customer insights to strengthen Brand, including strong implementation skills regarding Net Promoter Score data acquisition;

? Develop channel partnerships with relevant industry players distributing similarly positioned products and brands into Kindergarten and training centres;

? Channel Marketing

? Superb social media skills with an emphasis on Wechat, Weibo, Douyin and Kuaishou as well as early adoption skills for new and upcoming media channels;

? Event management and media collaboration experience;

? Skilled in developing Merchandising and other adjacent products;

? Lead generation

? Input into product development (offline and digital products)

? You will identify new business opportunities for the company and manage relationships with internal stakeholders and a number of significant external stakeholders in China, including government departments, universities, media partners, distribution partners, corporate partners, etc.

? You will be in regular contact with the Head Office (Sydney) to ensure alignment of product and growth strategies and occasionally travel to Sydney to meet with the product team.

Candidate Requirements

? Fluent in both Mandarin and English;

? 15+ years’ work experience, preferably in a B2B or B2C education business;

? You have a proven track record of building a strategy and executing on it;

? You have an analytical mind combined with outstanding people skills;

? You are a pure team player, with natural leadership skills. You can motivate people to reach their full potential;

? High degree of self-awareness, know and understand your blind spots;

? Proven ability to function at a high level in the uncertain and competitive start-up/high growth tech environment;

? Experience launching and growing digital or blended learning products in the Chinese market.

RoyalABC

Our Purpose is to give children an Incredible Beginning.

RoyalABC is a global education provider for the early childhood learning sector. Our flagship product provides an entire learning solution for young learners at school and at home.

RoyalABC’s One-touch start technology enables any teacher in China to deliver a world class lesson teaching English and 21st Century skills. Using the latest technology and good old-fashioned hard copy books, we empower teachers in the classroom to deliver a high quality of education and connect this to learning at home through a beautiful immersive 3D game world app. We do this through delivering blended learning experiences using the power of intuitive well-designed technology that enable teachers to deliver quality education in the classroom: connecting them with their students and inspiring a lifelong love of learning.

Our purpose is clear, stakeholder network is second to none, and the team is world class.

RoyalABC是一家外资教育科技公司，致力于为中国幼儿教育领域提供完整的21世纪技能和英语语言培训解决方案，总部设在悉尼，在上海和伦敦设有公司。

RoyalABC为幼儿园、学习中心及其他合作伙伴提供专业、优质的幼儿英语教育整体解决方案，为年轻的学习者提供新的教育标准，创造不可思议的开端。我们怀着通过教育改善世界各地儿童生活的巨大雄心，希望这一雄心的实现能有你们的参与。我们通过提供混合学习体验，利用直觉良好构建的技术，使教师能够在课堂上提供高质量的教育:将他们与学生联系起来，激发终身学习的热情。

我们的客户是中国的优质幼儿园集团，我们计划向国际市场扩张。我们的企业理念和文化精神是建立在增长思维模式上的——我们真正的潜力是未知的基本信念。我们不惧错误，期盼通过坚持，合作，不断地学习和成长，无论我们的背景如何。我们热爱多样性，求同存异，这将给我们的组织带来多么独特的震撼，我们期待你的加入！