Communications Executive
Taylor & Francis Group(泰勒弗朗西斯出版集团)
- 公司规模:50-150人
- 公司性质:外资(欧美)
- 公司行业:文字媒体/出版
职位信息
- 发布日期:2019-05-28
- 工作地点:北京-海淀区
- 招聘人数:1人
- 工作经验:3-4年经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:2-3千/月
- 职位类别:市场/营销/拓展专员
职位描述
Overall Role Summary:
This role is responsible for executing communications to researchers and authors in China. The Communications Executive will work with the Communications Manager to deliver on a communications strategy that supports our company brand, that helps convey clear messages about the value we provide to our customers in order to attract potential and nurture existing customers. This role implements the communications plan which supports key business imperatives such as Open Access so as to achieve broader goals of submission and revenue growth.
Key Accountabilities
- Understand the requirements of researchers and authors in China, and use this knowledge and insight to implement the outlined communications plans.
- Work with marketing peers in China and the global marketing team to commission and create content from internal colleagues and external contacts for China website, which reflects the needs and motivations of China-based target audience.
- Adapt and create local language communications collateral (print, PowerPoint, audio, video etc.) that coherently explains the value we provide.
- Monitor discussion of our brand within the China market and be aware of competitor initiatives.
- Use all available communications channels effectively, including web, social media, print, email and face-to-face.
- Identify and contribute to initiatives and projects aimed at addressing specific communications needs within the China market.
Knowledge and Qualifications
The ideal candidate will have:
- A good understanding of the role communications plays in corporate messaging and customer engagement.
- Experience of working in a Marcomms or Corporate Communications role in China.
- A background in publishing, academic research or a related field will be a big plus.
- Excellent verbal and written communication skills, with the desire to develop presenting skills.
- Experience of key digital communications techniques, including customer experience, SEO, SEM, Social Media, etc.
Skills and Behaviours Required
- Communication: ability to confidently communicate at all levels, both internally and externally.
- Providing and assessing information: Juggle a range of information and deliver it in the right form to the right audience
- Customer and market focus: Build understanding of the industry and increase knowledge of customer base to inform your work plans and improve the business
- Creativity: Seize opportunities to innovate that will add value and have a significant impact on the business
- Drive for results: Work autonomously on delegated projects but know when to seek help
- Team work: actively collaborate with colleagues in other teams.
职能类别: 市场/营销/拓展专员
公司介绍
Taylor & Francis 在牛津、纽约、费城、博卡拉顿、波士顿、墨尔本、新加坡、北京、东京、斯德哥尔摩、新德里和约翰内斯堡等地设有分支机构,致力于为当地的编辑、学协会和作者提供专业支持,为图书馆员提供量身定制的高效服务。
Taylor & Francis 每年出版2,350 多种期刊和3,200 多种新书,共有50,000 多种专业图书在售。Taylor & Francis 提供高品质的信息和知识,帮助读者提高工作效率、提升教育水平,推动相关研究领域的发展。
Taylor & Francis Group is one of the world's leading publishers of academic journals and books. We are dedicated to the dissemination of scholarly information, drawing on expertise developed since first publishing learned journals in 1798. Taylor & Francis now publish over 2,500 scholarly journals in association with over 500 learned societies and scholarly institutions, and 6,500 new books each year, with a books backlist in excess of 100,000 specialist titles. We operate from a network of 20 global offices, including Philadelphia, Oxford, Melbourne, Stockholm, Beijing, New Delhi, Johannesburg and Singapore.
Taylor & Francis Group is an Informa business (www.informa.com). Informa plc is the global information provider for the academic, professional and commercial markets..
We are providers of quality information and knowledge that enable our customers to perform their jobs efficiently, continue their education, and help contribute to the advancement of their chosen fields. Our customers are researchers, students, academics and increasingly, professionals.
For more information, visit us at www.tandf.co.uk
联系方式
- Email:cynthia.ji@tandfchina.com
- 公司地址:地址:span文化大厦