北京 [切换城市] 北京招聘北京市场/营销招聘北京产品/品牌经理招聘

市场产品经理

北京无双科技有限公司上海分公司

  • 公司规模:150-500人
  • 公司性质:民营公司
  • 公司行业:互联网/电子商务

职位信息

  • 发布日期:2018-12-21
  • 工作地点:上海-长宁区
  • 招聘人数:若干人
  • 工作经验:无工作经验
  • 学历要求:招若干人
  • 语言要求:不限
  • 职位月薪:1.5-2万/月
  • 职位类别:产品/品牌经理  

职位描述

Responsibilities

  • Develop and lead the implementation of customer marketing plans for largest and select strategic customers
  • Create and execute customer lifecycle marketing campaigns (offline and online) and programs that drive customer engagement, advocacy and sales development
  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Create and manage a library of up-to-date customer success stories
  • Create special marketing content for account management/customer success to help at-risk customers with training
  • Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization
  • Working closely with product marketing team to execute new products local market launch campaign
  • Develop sales enablement strategies including training and customer assets
  • Provide product feedback given by advocates to the Product Marketing team

Basic Qualifications

  • BA/BS degree
  • 5+ years of related B2B customer marketing work experience

Preferred Qualifications

  • Strong passion for serving and understanding customers
  • Incredibly creative marketing and communication skills
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Experienced in lifecycle marketing strategy and execution
  • Customer success, strategy, or lifecycle marketing experience
  • Ability to quickly understand complex issues, frame insights and communicate recommendations simply and effectively
  • Strong messaging, content development and writing skills
  • Ability to work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines
  • Comfort to work in a dynamic, fast-paced, startup environment

职能类别: 产品/品牌经理

公司介绍

     AnG 2008年成立于美国硅谷,专注于数字营销,致力于为互联网广告主进行精准定向投放并提升广告投放回报,创始团队和核心团队成员毕业于斯坦福、清华、上海交大等名校,并在国内外知名互联网公司积累了大量技术产品,营销和管理等经验。
     目前AnG总部设在北京,在上海、武汉、南京和美国硅谷设有分公司和办事处,现有员工400人左右。公司全部产品为自主研发,目前服务两万余家客户,为客户管理近35亿的广告预算,是目前国内效果营销细分领域内规模***的解决方案提供商。
     作为百度五星级代理商,AnG不仅是***一站式在线营销平台,也是大数据广告专家,搜索优化产品(SEM)管理百度大客户50%的消费。产品矩阵覆盖用户全天最常用的搜索、展示、社交三大重要媒体。2015年底,AnG的关键词搜索营销业务通过分拆并购的方式成功上市。
     同时AnG全新的展示广告(DSP)业务让广告投放变得更加灵活可控,投放更加精准。通过实时竞价程序化购买,帮助广告主轻松和智能地投放广告。AG网盟资源超过20个媒体类别,覆盖近80万家网站

联系方式

  • 公司地址:长宁路1193号T3栋21楼(长宁来福士)