北京招聘

McGraw Hill Education is looking for someone who is both detail oriented and customer focused to join our team in the role of a Field & Channel Marketing Executive. In this role, you will be responsible to execute overall integrated marketing plans in China. This includes all key account marketing, channel marketing, integrated marketing programs, demand generation, events marketing and branding. This position will provide support for marketing programs planning, development, and execution of sales leads pipeline growth

Your contribution to the team includes:

· work under Demand Generation strategy to develop demand generation and awareness programs that fully leverage all aspects of the digital marketing mix including web, email, social media. This position is ensuring all marketing programs are trackable – offline and online

· To evaluate and identify the most promising opportunities (verticals) for growing the business, then define and implement the corresponding go-to-market plans and targets

· Support marketing initiatives to ensure that MHE brand occupies the minds of our target audience with strong values and value propositions

· Gather customer insights data from regional marketing portfolio teams to efficiently and effectively deliver MHE’s strong market leadership content (Thought Leadership) in integrated campaigns. Ensure all cross -functional team members are coordinated in messaging and tactics to consistently deliver a clear and compelling story

· Identify local event and sponsorship opportunities (tradeshows, seminars); develop target messaging, drive attendance and develop needed assets to ensure high participation and ROMI.

What you’ll need to be successful:

· University degree or equivalent

· 1-2 years of experience in marketing, especially marketing communications roles.

· Open to high potential Campus Hires.

· Excellent written and verbal communication skills in English and Chinese

· Demonstrated understanding and implementation of key marketing tactics – direct sales, event marketing, Thought Leadership, channel marketing, best practice marketing automation

· Understand and know how digital platform works (SFDC, SaaS etc.)

· Excellent computer skills especially Microsoft Word, Excel, PowerPoint and Outlook.

· Working knowledge of key technologies/concepts in education technology software would be a plus

Field & Channel Marketing Executive will work closely and collaboratively with the business as well as his/her manager to drive both digital and print adoption from current and potential customers, to drive marketing programs with data. If this describes your background and expertise, we want to hear from you.

 麦格劳-希尔教育集团是世界500强的国际领先的教育科技公司，我们的教育理念和产品能够帮助老师和学生实现个性化的教与学，涵盖了从早教到职业教育各个阶段。我们运用最新的数字技术结合经过市场检验与科研论证的教学内容，优化教学和测评，帮助学生、老师和学校取得更好的成效。
公司业务遍及全球44个国家，拥有5000多名员工，用近60种语言提供产品和服务
我们的愿景是：开启每一位学习者的最大潜能
我们的使命是：通过科学研究创造直观易用、富有趣味、且快捷高效的学习体验，用以促进学习